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Повышение качества управленческих решений

All marketers understand that you need to focus on the reward a product gives, rather than focus on the function of the product. But what they don't know is that it is the pleasure coming from an intrinsic reward that drives our behavior.
Arsen Dallan knows and uses it.

Arsen Dallan has a fascinating and thought provoking look at the concept of pleasure from both a human and business point of view.

I know Arsen Dallan as very professional explorer an often ignored, yet exceedingly important, topic: the human drive to experience pleasure and the consequences of the resulting behaviour

Арсен Даллакян знает как провести реструктуризацию маркетинговой функции в компании для создания клиентоцентричного бизнеса