Behavioral Marketologist

The basic value of the course is in theory being in touch with practice. In other words, the course doesn't consist of a list of the so-called "lifehacks" for marketologists such as "hang up a yellow pricetag and the conversion will grow uphill". There is a coherently clear and quality theory base, not one out of esoterric techniques by every kind of gurus, but of true studies conducted by economists, sociologists. At the same time there's no exceeding academic style. The quality of tuition depends not as much on the material stuff itself, but on the group as well. If the trainees are active, one could gain more benefit, since the whole group is involved into checking the home assignments. I believe, during the next launches the colleagues are going to consider that by being more active in applying the methods of getting concerned and useful students engaged in.

I recommend: to the once having particular questions to their CJM, regardless whatever the product is.

On the results of the tuition everyone has a list of certain actions being formed to improve the points of touching the customers in terms of business goals. It's technically perfect in practice. Once there is no demand, it's gonna be useless.

To whom I don't recommend this: to the ones who want to just only get aware of the subject of behavioral economics and customer experience design. In order to get it one could feel enough to just read books, articles, watch YouTube videos. So if you're unable to make any decisions regarding the ways to alter customer experience, - then you don't have to attend this course.
And one more, it's gonna be complicated to apply the approach, if you don't reject product centricity so frequent to come across in business. If you don't approve it as your main target to increase the value of user experience instead of "rapid development of newer product features", then certain things will keep on seeming to be unclear to you. The course helps one correct the way of mind in the direction of customer centricity, despite it's not the main goal of the tuition.

It's fascinating there are webinars and opportunity to ask questions to Arsen directly. I liked the format itself, through it was new to me. By the way, not everyone was able to make it to the final checkpoint, which is also an advantage.

December 24, 2019


SKB Kontur
Nicolay Bobroff
Deputy Supervisor o Marketing Management
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Every day from all around we are dropped onto by a great deal of information... in order to read or look through each new idea without going insane in this stream of global sense one has to spend an enormous amount of time, which you are running a lack of. This course turned out to become a finading to me and came to be my filter as well that enabled me to focus basic attention on the most important grounds.

The course is interesting for both newcommers in the industry and experts as well. Beginners (especially the ones having no profiled higher education in the background) are sure to be going to discover something they have never been aware of )), whereas expert mates will take a look at habitual things at a different angle. Initially, this mentoring stuff seems to be slightly boring and filled with banality, which actually just seem to, but eventually you're beginning to get absorbed..., the main is to get the primary 3 lectures passed 😁, on doing which you're eventually supposed to be pulled into the world of customer centricity and given (quoting the author) a chance to sense that era of expertous information in total transsformation))) which is to consequently cause a mounting of insights start raining on you.

December 20, 2019
Moscow Subway
Anna Semenova
Customer Service and QC
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This course convinced me at last that knowing the principles of behavioral economics is just a MustHave to control relationship with the customers.
The major important skill I gained from the course is the one to project FUNCTIONAL CJM, instead of just a poster to decorate an office wall.
What else I'd like to especially mark is – is an extreeeemely selected content. There is an expression like this, saying that one can read just 10 books during the whole lifetime, but which have to be picked out of 1000 ones. So on passing the course I've got exactly the sense of having read those very "10 books in a 1000" as if addressedly selected for me.
Knowing myself, I know how what a hard work it is to make shortened extractions out of heaps of fiction. Besides, the psychology of human behavior as a subject is truly bottomless.
I want to additionally get you warned: Just be ready for this (!) - the course is going to take a good deal of your time. Don't even try to attend it such a way as «just in between» - in that case you'd better not waste your money, but just put off purchasing it for better time availability.
In general, the course contains a lot of meticulous labor enclosed.

January 10. 2020

PJSC Severstal
Anna Belikova
Head of the Service to improve Customer Experience
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My biggest achievement in proffesional terms over 2020 I consider neither the money I earned at all, nor the goodies I acquired and resolutions that came true, but an absolutely new like no other courses - the one on Behavioral Economics hosted by Arsen Dallakyan and his advanced team!

Marketing is no more like that – once may hear the words said by big men in luxury offices, whereas I keep on always living by proving that – marketing is even more alive than the most aged centenarians, when studied not by Kothler (a bow for essentials), but walking in step with time.

What did hte course provide me with? – Proof of my numerous hypotheses from Arsen's richer experience, new knowledge the progressive world has been using for a long time by interacting with the consumers, while we are still soaring laying hope on outdated «discounts, coupons, bonuses» - everything is way deeper and more spacious than the iceberg top of elementary marketing and advertisement actions.

Checkmate to everyone considering there are rational people and to everybody who keep on trying at multiple briefings and long-hour meetings to make decisions instead of their consumer in order to work out some way for them to pick a service or a product!


The course provides a huge quantity of source materials to break down the false suppositions and beliefs about consumers. This course is like getting into the outer space and study it, to eventually show it to everyone else by taking a tour! I would insistantly recommend the course to that sort of marketologists who consider themselves profis, since you are supposed to raise your level of knowledge and skills up to the sky altitudes! I would recommend CEO's to send their marketologists for qualification upgrade exactly with BU, since the Future already resides here! And whether you are there ahead or in the past – it's up to you to decide!

December24, 2019

"Guarantee", a construction company
Irina Drobysheva
Marketing Director
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1. The course taught me the major tools to resolve business tasks through analysis of human behavior and the factors that influence behavior. Besides, if previously these insights might have been tracked down and somewhere to be formed by using intuition, now I've got the sufficient arsenal, methodological grounds as a basement that can be continued to be raised by putting layers of other methodologies and toolkits above.

2. I'm planning to apply the new skills in creating and optimizing the banking processing stages, in newer products for certain segments same as in game-based approaches to get customers engaged.

3. I recommend the course to everyone who want to expand their border limits, to the ones willing to set themselves free from old swotted roles and habitually outdated approach to making solutions upon business goals and projects.

4. How it can be improved: add more examples to disclose the terms of this or that tool applicable in behavioral economics, to add better alignment of assessment, since the interest to the course gets either warmed or chilled, including also correctness of the rating system.

5. What I especially liked is that check lists were come up with, the links to curious materials, including the fact the support was available even at late hours)

December 27, 2019

SBER Bank
Yekaterina Gusseva
Product Owner
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The Course taught me that motives for human behaviour are not always resting on the surface and neither are they always evident to ourselves.

I'm intended to apply the newly learnt knowledge in both working with customers and when designing client services to enable the interaction with the company to bring joys to customers and feedback to the employees.
The features I specially appreciated was true-to-life business examples.
December 20, 2019

Capital Life Insurance
Natalya Galina
Director of Customer Inquiries and Marketplace Regulators Dept.
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The Course taught me to have a deeper look: at customers behavior, at my own business, at someone else's one, my behavior. I recommend the Course to everyone in charge for any communication with either customers or employees, because it will help one construct the system to be skillful to steer human behavior in a necessary direction.

That would be just great to customize the Course to some learning management system (LMS): there it's gonna be more convenient to get an access to classes, both do and check homeworks for other participants. Since it's not always convenient for each one to look into a Google table

I especially like the feedback regarding homeworks. At the very beginning I could feel a lack of that option

December 29, 2019

"Talisman" Lingual School
Alyona Feoktistova
Marketologist
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The Course taught me to finally shorten the knowledge I gained after reading books by Kaneman and Arielli. Beforhand I had some dissonance between abstruct terms and certain ways to apply them. At the course I got able to see the way these clear and quite simple mechanisms are applicable in reality and do bring material revenue based on certain actions. I will keep on applying new knowledge in the areas related to developing products and some of them I will even bring as my own personal toolkit to pattern my behavior. I liked "a model with bars" which make it a good deal better to understand the ways to build your own environment for making the strongest decisions.


I recommend the course to a wide range of people who develop themselves in specializing their new product development same as any business you ever look at. This is for people ready to change their behavior and become leaders in various areas of business and everyday life. Given that there are books recommended to read and based on the knowledge one gets learnt during the course, once has everything sufficient to increase chances like that.


I assess the course at 9 points of total 10. I'm actually so happy to have attended it in December and completed my year exactly that way. Thank you so much.


January 14, 2020

Freemake Co.
Gleb Tuzov
Head of Analytics Dept.
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